Privacy Policy
Last Updated: 4 April 2025
At Accuron Pty Ltd ("Accuron", "we", "us", or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose information through our website and business systems in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
1. What Information We Collect
We may collect the following types of personal and business information:
Contact information: including your name, business name, phone number, email address, and postal address.
Business details: such as job title, industry, company size, and operational needs.
Website interactions: form submissions, downloads, and enquiry content.
Technical and usage data: including IP address, browser type, location data, device information, and website usage behavior.
2. How We Collect Your Information
We collect information through the following methods:
- Phone or email communications;
- Sign-ups for newsletters or updates;
- Attendance at trade shows, webinars, or events;
- Automatically via cookies, tracking pixels, and analytics tools.
3. How We Use Your Information
We use your information to:
- Respond to your enquiries and service requests;
- Deliver quotations, product recommendations, and technical documentation;
- Improve our website, marketing performance, and user experience;
- Send newsletters, updates, or promotional materials (only where you have opted in);
- Manage customer relationships using our internal CRM systems;
- Comply with applicable legal and regulatory obligations.
4. Zoho CRM and Google Analytics
We use the following platforms to manage and analyse data:
- Zoho CRM: All website submissions and customer interactions are stored and managed securely in our Zoho CRM platform. This allows us to track communication, schedule follow-ups, and deliver better customer service. Data stored in Zoho CRM may be hosted on secure servers located outside of Australia, and we take appropriate contractual and technical measures to ensure data protection.
- Google Analytics: Our website uses Google Analytics to gather insights into how users interact with our site. This includes data such as pages visited, time spent on site, device/browser details, and referral sources. This data is anonymised and used solely for improving site performance and user experience. Google may transfer and store this data on servers outside of Australia, including in the United States.
5. Cookies and Tracking Technologies
Cookies are small data files stored on your browser. We use cookies and similar technologies to:
- Enable website functionality;
- Personalise your experience;
- Measure and analyze site usage through tools like Google Analytics;
- Track the performance of email campaigns or landing pages (where applicable).
- You can choose to disable cookies through your browser settings, but doing so may affect site functionality.
6. Disclosure of Personal Information
We do not sell or rent your personal data. We may share your information with:
- Our technology providers and service partners (e.g. Zoho Corporation, Google);
- Professional advisors, regulators, or law enforcement as required by law;
- Third-party marketing platforms or newsletter tools (where opted in).
- All third parties are required to protect your data in accordance with applicable privacy laws.
7. International Data Transfers
Some of our service providers (including Zoho and Google) operate from or store data in countries outside of Australia. Where data is transferred internationally, we ensure appropriate safeguards are in place to protect your information.
8. Data Security and Retention
We take reasonable technical and organisational precautions to protect your data from misuse, interference, loss, and unauthorised access. Data is retained only as long as necessary for the purpose it was collected or as required by law.
9. Your Rights
You have the right to:
- Request access to or correction of your personal information;
- Opt out of marketing communications at any time;
- Withdraw consent (where applicable);
- Lodge a complaint if you believe we have breached your privacy.
- To make a request, please contact us using the details below.
10. Third-Party Links
Our website may include links to external websites not operated by us. We are not responsible for the privacy practices of those sites and recommend reviewing their privacy policies separately.
11. Contact Us
If you have any questions, concerns, or wish to make a complaint, please contact:
12. Updates to This Policy
This policy may be updated from time to time to reflect changes in technology, legal obligations, or business practices. Please check this page periodically for updates. The “Last Updated” date above reflects the latest version.